While Domino’s is now claiming 300,000 downloads of its iPhone app (up from 150,000 late last year), it’s worth noting that the 29% figure covers all online platforms — clearly ordering from your laptop is just as frequent a choice. Whatever the device, it seems clear that hitting the phones to make an actual call is becoming a less popular alternative.
Almost One-Third Of Domino’s Pizza Sold Online
About the Author
Angus Kidman | Lifehacker Editor
Angus has been writing professionally about technology since 1994 and breaking it for even longer. He is based in Sydney but spends a frankly unhealthy portion of his life on the road, tracking down the latest stories. In 2011, he won the IT Journo Award For Best Consumer Technology Journalist and Consensus IT Writers Award for Best Technical Writer for his work on Lifehacker; about time too.