We’ve noted around here before that people don’t read newspapers much anymore, and that’s now having an impact in some unusual ways. The ACCC — which is responsible for product safety recalls as well as slapping around dodgy companies — wants to change the way recalls are issued after realising that newspaper ads often don’t get noticed.
Last year alone the ACCC issued 779 recalls, but not all of these were effectively communicated to potentially affected consumers, an analysis of the system finds. Alongside its traditional methods — newspaper ads and random pieces of paper in the foyer of your local supermarket — the ACCC has been upping the digital ante, launching a specific recalls site, a Twitter account and a “recall widget” for embedding in other sites.
No recall system is likely to be perfect, but it’s good to see the ACCC looking to exploit other communications methods.