Site Speed Now A Factor In Google Rankings

Google announced in an official blog post that, a few weeks back, they began considering site response speed in a web page's ranking in search results. Google has been all about speed for some time, but this subtle introduction could eventually mean big things for sites that put a priority on swift loading — and for those that don't seem to care at all.

Right now, the speed ranking only effects fewer than 1 per cent of search queries, Google reports, and only those in English through the Google.com page. [Official Google Blog via Search Engine Watch]


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