Online reviews have changed the way we shop, and mostly for the better. We're certainly more informed consumers, but online reviews aren't always trustworthy. Savvy consumer blog Consumerist offers a few tips for spotting fake online reviews.
For example, the post suggests taking reviews with a grain of salt when they:
- Have zero caveats, and are full of empty adjectives and pure glowing praise with no downsides.
- Are all left within a short period of time of each other.
- Mainly tally off product features. (Real users talk more about performance, reliability, and overall value).
- Reviewers names are all variations of one another, i.e. happykat1234, happykat7593, happykat6687
The first red flag — reviews featuring nothing but glowing praise — is always the most obvious tipoff, but it also seems like the most common route of a fake review. (Naturally, since the reviewer wants you to buy the product.) The suggestions above are a good start, but if you consider yourself a master of spotting a shill, let's hear what sets your Spidey sense tingling in the comments.
Spot Fake Online Reviews [Consumerist]