Digital TV Awareness Still Growing, Slowly

Back in February, just over 60% of Australians were equipped with a digital TV and ready for the eventual shutdown of the analogue service. Two months later, that figure has jumped to 68%.

Picture by platformorange

While the full switchover doesn’t happen until 2013, much of the attention is focused on the Mildura/Sunraysia area, where switch-off happens at the end of June. In that area, 87% of households have now converted — a solid figure, though it will only take one person not noticing for the local paper to have a “TV switchover fail” story on July 1, I suspect.

While digital broadcasting offers a better signal, it isn’t all a rosy story — some viewers have experienced more frequent drop-outs or freezes after switching to digital. Got your own digital TV happy ending or horror story? Share it in the comments.


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