Which Social Network Is Right For You?

Which Social Network Is Right For You?

Between Twitter, Facebook and Google’s new social networking tool, Buzz, it’s hard to turn a corner without running into another social network. But how do you know which networking tool fits you best? We’re here — with big charts and all — to help.

Last week Google Buzz made us ask ourselves what we wanted out of social networking. To answer that question, we charted what we liked and disliked about setup, privacy, usability and other aspects of Buzz, Twitter and Facebook. Here’s the result.

This chart doesn’t cover everything about every network out there. MySpace is (seemingly) on the decline or, at best, re-purposing itself. LinkedIn is really a business contact pool, FourSquare a geo-location game, and other networks generally too niche to be compared in the same aspects and categories.

For the simple read, here’s the full chart of our Buzz, Twitter and Facebook comparison. We colour-coded each answer to give a context of where it stood, in comparison to what we know is possible and what a smart user would like to see. Red means that you can’t rely on this network for this feature. Yellow indicates that the network offers it or makes due, but could definitely be better. Green means something works and can be considered a selling point.

Click on the chart for a bigger view, or right-click to download the full-resolution file.

There’s a lot of text there already to parse through, but it’s obviously segmented and specific to each function. Having dug into the settings of each network and debated it with my fellow editors, I’ll try to offer up a concise take on how I’d explain each network to someone completely new to any of them. I hope it might spur some thought about which network you’re using now, too, and why.



You can’t, or at least shouldn’t, create two separate Facebook accounts for personal friends and work contacts/co-workers/casual acquaintances, all of whom are likely to hit you up on Facebook sooner or later. So it’s up to the user to create groups of friends, set what those different friends can see. Also, your Facebook identity is tied to certain “networks” — an employer, a school, a location — that you have to remember to set controls for, too. Dig around and you’ll almost certainly find the very fine-grain controls you might need. But then, every few months, Facebook changes up their offerings, for better or worse, and it’s up to the user to notice and re-learn how to decide what’s private, to whom, and, in a much more worrisome way, what’s being made public and searchable on the web.

Facebook does have a pretty great iPhone app, and offers a good amount of access to third-party clients like Brizzly and TweetDeck. But they’re still limited in some ways meant to drive you to the website, and their non-iPhone mobile apps and sites are tough to love.[imgclear]



That simplicity, and reliance on third-party sites and apps for picture posting, link shortening, and the like can be confusing to newcomers that aren’t into digging around, for sure. And the speed and volume of the main stream can be overwhelming and off-putting. But Twitter has grown slowly into a network that adapts to users’ needs, whether by force or through user innovation. If you don’t like how noisy and fast your main feed is, creating a list of high-priority friends and thinkers will do the trick. As you figure out what you like and don’t like about Twitter, you’ll be able to find third-party apps and interfaces that cater to those interests. We’d love to see expanded features here or there (for discovering who’s following you, and perhaps hiding certain posts from all but a few close followers, for example), but Twitter is a pretty novel solution for those who like to share short updates with the web at large.[imgclear]


Buzzannounced an apology and upcoming “fixes”.

And that, of course, is where the uproar started. Buzz showed up, suddenly, inside Gmail, and when asking users to sign up, assumed too much that they’d like to turn their email contacts into people they “follow”, and maybe make that following status public. If Google could reassure Buzz users that what they did on the network was only among their followers they’ve individually approved, it would be more appealing. The service also needs a dedicated home, instead of being spread across mobile sites, Gmail, Google Maps and elsewhere, and gain better controls for how much “buzz” flies at you. But it’s promising, still, because it’s not a public-type Twitter, or a walled-off Facebook, but something else entirely.

How would you revamp our chart of social network strengths and weaknesses? What did we get right, wrong and miss entirely? We’re open to your ideas, suggestions and links in the comments.


  • Under limitations on text, etc why is Twitter not red? You only get 140 characters and any other content must be linked to by shortened URL. This is one of the prime motivations for my using Buzz.

  • Comparing features is interesting, but choosing a social network (like choosing a chat app) is really only about who else is there for you to communicate with. I switched from ICQ to MSN Messenger back in the day not because it had more features (it didn’t!) but because a lot more of my friends used it and it was the only way to chat to them. Considering 890 of my friends are now on Facebook it’s going to take a mass exodus (e.g MySpace) to get me to shift networks, no matter how good the others’ features are.

    Bottom line: Sadly it’s marketing, not features that wins in the social arenas.

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