We already know Australians don’t fancy the idea of paying for newspapers online. If the latest circulation figures are any guide, we don’t fancy paying for them in print much either.
Picture by jfeathersmith
Media blog Mumbrella notes that all but two major metropolitan dailies have seen circulation declines, as readers flock to alternative sources (which I’d posit are mostly online and mostly free). While the newspaper industry has cheerfully pointed out that the figures are in fact similar to what they were a decade ago, that’s not much consolation given that the population has grown by 17% over the same period.
My own print news habits have changed substantially in that period; indeed, I can’t remember the last time I actually paid for a paper. I often grab a newspaper to read on a plane, but it’s always a free copy. How do you interact with print news these days (if at all)? Tell us in the comments.
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