Last year, Gina switched to Yahoo for her search because she felt Google already had enough of her data. Over at our gadget-obsessed sibling site Gizmodo, blogger John Herrman took things a little further, ditching all of Google's apps. He explains:
You don't have to be ready to commit to a full overhaul of your online lifestyle to understand why someone might want to yank their data from Google's servers, and hand it off to someone else: You've got Google's CEO deafly rehashing fallacious arguments about privacy - "If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place" - and hesitating on a drawback; you've got contextual advertising that seems just a little too closely tuned to that sexxxy love letter your girlfriend sent you while you were on that business trip; you've got that violently insane ex husband who now knows where you are because of Google's clumsy Buzz rollout. Most of all, you've got reasons, and you're ready for change.
Herman walks through some of Google's most popular offerings, then proposes switching to what he considers to be the best alternative to each. He suggests using Bing instead of Google search, Yahoo Mail instead of Gmail (he even details how to get all your email out of Gmail first), Windows Live Calendar rather than GCal, Flickr over Picasa, and Zoho instead of Google Docs. (That is, most of the runner-up favourites in each category.)
Hit up the full post for more details, then let us know whether you'd consider dropping Google to enjoy a little less data monopoly in the comments.