It was inevitable that Woolworths would come up with a counter-claim to match Coles' strategy of national pricing on 8,000 products. But do savings on 3,500 products really amount to much?
Picture by monkeyc
Woolworths says it has permanently reduced the price on 3,500 products over the last few months, and notes that it has offered state-based pricing on 12,000 products since 2008 (which falls short of Coles' national claim, but does mean goods should cost the same in Coffs Harbour as in Campbelltown). It also says it offers 2,000 specials a week, which seems a few more than I can remember seeing in a catalogue.
Nit-picking aside, the big issue with the Woolworths stance is that it hasn't released a list of the 3,500 products (a criticism that can equally be levelled at Coles' similar list). Of the sample products included in its press release, there was just one I might consider buying (the frozen raspberries, since you ask). While it is good to have the two main supermarket chains competing to keep prices down, a lot more detail on both sides would be welcome.
Woolworths statement [PDF link]