You might think Google would find the fast-growing number and popularity of ad-blocking extensions for Chrome problematic, given that the search firm rises and falls on advertising revenue.
But an engineering director for Google said at a conference last week that, while the company thinks about ad blocking "a lot", it's not something that needs to be fought against. "I think there will be a nice equilibrium. If people get too aggressive with ads, then ad blockers will become more popular and companies will get less aggressive with ads. The market will sort itself." The always-barb-lined Register takes a slightly different tack on the remarks: " ... Most people won't install ad blockers on Chrome because people are fundamentally lazy." [The Register]