Picture by macwagen
A post at TV Tonight about the launch of KidsCo (one of the new batch of channels on Foxtel includes the revelation that the network has cut costs by making sure that everything is transmitted from digital copies:
We receive the tapes, ingest them into our digital server, and then we send the tapes back and we never see them again. So then we’ve got a digital file which we can send around the world at zero or marginal cost. We can also add language tracks, because we’re in 15 different languages now. It takes a massive amount of cost out of the business and that’s why we can operate at lower cost than the other channels and still make a healthy profit.
It’s not the fact that KidsCo has done this that’s astonishing — it’s the fact that it still stands out as unusual. Radio stations went entirely digital some years ago, but if tapes are as common as this suggests, it’s no wonder that online TV offerings are so rare, iView aside. (And yes, I know I’m guilty of hoarding VHS tapes, but not in a business context.)
Ad-free KidsCo lean, green but not so mean [TV Tonight]