Get Cheap Entry For SME Technology Summit

SMETechSummitThe SME Technology Summit in Sydney on December 1 covers the key technology topics small businesses need to examine: social media, online marketing and site design, and selling goods via the Internet. Not only is Lifehacker a media partner for the event, we're also offering readers the chance to purchase discount registration or win one of two passes to the summit.

Star talent at the Summit (which takes place at the Waterview Convention Centre in Sydney) includes futurist Mark Pesce (one of the most entertaining presenters you'll ever see) and Nudie Juice founder Tim Pethick. I'll also be in attendance, lurking around and looking for story ideas.

To score a 25% discount on the registration fee (which is normally $500 for the full event), use the discount code LIFEHACKER when registering. We've also got two free passes to give away to lucky Lifehacker readers.

To enter, tell us (in 50 words or less) a novel way that you'd use Twitter to promote a new business. (Twitter lends itself to a myriad of applications, so that shouldn't be too hard.) Check out the full full terms and conditions, and then share your ideas in the comments: we'll pick a winner on November 26.

SME Technology Summit


Comments

    I would run a competition where people are to tweet the company's name (or brand) in the most inconspicuous way in as many tweets as possible. For example "@barry, that's great DIY! You're a real lifehacker!"

    Somewhat similar to radio competitions: I would advertise a competition that over the next month I will randomly tweet the phrase "[brand name] is awesome". The 100th person to re-tweet gets a prize.

    Set up a digital twitter treasure hunt. Over the preceding months, do blog posts which drop hints about the treasure hunt. Now, advertise the hunt on twitter, slowly revealing clues about the posts each day. The first 10 to find the treasure, keep it (a prize of some sort).

    Simple Suggestions:

    The 1000th person who adds the company on Twitter gets a prize (PS3, Xbox, iPhone).

    Create a branded twitter game, like trivia to encourage customer participation.

    Dependent on how much the business is willing to spend, create an app or a mashup that incorporates the Twitter API.

    I would create a website that hooks into Twitter's authentication. Twitter user goes to that site (following tweets by another user), validates themselves, chooses from a list of scenarios and a comic (personalised to involve him/her and the business) is posted to Twitter (using TwitPic, along with a shortened URL).

    I would have photo's posted up, it would send an update about the posting to twitter. The twitter users can have their real time critiques about the photo. Best answer within a specified time frame get's their website and portfolio published on the blog.

    Start an Australia wide treasure hunt via tweeting. Like Geocaching, but use tweets to send out clues to various prize caches and see who turns up with the winning return tweet + you could have some booby prizes or consulation prizes depending on how far the hunt will carry on.
    It could be made into a great treasure hunt on both net, mobile phone and out in the real world. Linking questions back to the device or service being promoted. But would suggest to have as many prize pack in as many cities as possible depending on brand, sale power, man power and overall audience attempting to reach. Obviously if their is no shop in perth, perth may out for example.

    I would get people to tweet a sentence using the acronym of the company

    I would use twitter to interview people (including well known people if possible) about the product, so that they have to respond to each question in 140 characters or less. Each interview then becomes a set of questions through @mentions ( [@person question?] followed by [@interviewer answer]), and any one of these interview sets can be displayed on my site as testimonials.

    Another idea: I could have a game where I take a photo in a location, and tweet it through twitpic. I then add a clue (or a few clues), and the first person to find that location and @reply me with a photo of themselves at that location and the address of the place win a free copy of my software (or whatever my business is selling).

    How strict are you on the 50 words or less part? There are a couple of really good options here which unfortunately go over by quite a few words each (>10%).

      Rules are rules.

        Ok. Well, looks like judging has started, so good luck to everyone who entered!

    I'll rewrite my ideas to fit in the 50 words, I forgot to check that originally. I haven't changed the actual ideas, just edited the explanation to meet the word limit.

    Idea 1:
    I would use twitter to interview people (including well known people) about the product, so that they have to respond to each question in a tweet. Each interview becomes a set of questions with @replies, and any one of these interview sets can be displayed on my site as testimonials.

    Idea 2:
    I would have a game where I take a photo in a location, and tweet it with a clue, and the first person to find that location and @reply me with a photo of themselves at that location and the address win a free copy of whatever my business sells.

    Has there been a decision? It's very exciting.

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