Do You Skip Television Commercials Or Let Them Roll?

Nielsen has recently reported that 46 per cent of viewers aren’t skipping commercials in shows recorded on their personal video recorders (PVRs). That number seemed ridiculously high to us, so we’re asking you: Do you watch, skip, or run to the kitchen on commercials?

Photo by Jesse757

In our own home, our PVR allows us to fit in TV watching during our already busy schedules. By eliminating the commercials, we’re able to watch two shows in the same time it might take us to watch one normally. But maybe your household doesn’t work like that.

Against almost every expectation, nearly half of all people watching delayed shows are still slouching on their couches watching messages about movies, cars and beer. According to Nielsen, 46 percent of viewers 18 to 49 years old for all four networks taken together are watching the commercials during playback, up slightly from last year. Why would people pass on the opportunity to skip through to the next chunk of program content?

So if 46 per cent of you are supposedly watching commercials, we want to know why. Do you actually enjoy the ads? Are you making a quick run to the loo or maybe to the fridge for snacks? Sound off in the comments!

DVR, Once TV’s Mortal Foe, Helps Ratings [The New York Times via The Atlantic]

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