Aussies Watching Less TV Than Ever

Braun_HF_1It’s hardly likely to be news to the hordes of Channel BT-loving Lifehacker readers, but even Australians without the benefit of strained download limits are watching less television than they used to.

Picture from Wikimedia Commons

Media blog Mumbrella last week reported that the total prime time audience for TV in Australia has sunk to below 5 million in 2009. While that still means that one in four Australians are watching the box at night — a reach other media don’t yet match — it’s a decline of 1% from last year, and a much bigger drop from the kind of viewing figures seen in the pre-Internet age.

In terms of channels, Australians have far more broadcast choices, and options such as Foxtel Downloads and iTunes mean we’re not slaves to schedules. How have your own TV viewing habits changed?

Viewers turn away from TV in 2009 [Mumbrella]


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