With the vast number of choices available to the modern consumer it’s amazing more of us aren’t paralysed by the multitude of choices before us. Having trouble choosing? It’s time to artificially limit your choices.
Photo by Dsander.
At the frugality and finance blog Get Rich Slowly they’re reviewing the book The Paradox of Choice by Barry Swartz. Swartz’s work is focused on the idea that the marketplace holds so many choices that people can be just as unhappy with thousands of choices as with no choice because the choices are overwhelming. One of the tricks for dealing with this multitude of choice? Artificially limiting yourself:
Limit your options. If you’re faced with overwhelming choices, arbitrarily reduce the field. When shopping for a new bicycle, for example, restrict yourself to a certain store or a certain brand.
I’ve used the trick of artificial limiting when dealing with restaurant menus for as long as I can recall. When I sit down in a restaurant I skim over the menu and immediately select two items that look good. From that point on I only debate the one against the other and usually decide what I want within moments. I’m almost always the first to be ready to order and I’m never one to say after a meal “I wish I would have ordered…” because I picked from two things I really wanted.
For more interesting insights from Swartz’s book check out the full article at Get Rich Slowly. If you have your own tips and tricks for overcoming the problem of having too many things to pick from, let’s hear about it in the comments.
The Paradox of Choice and the Dangers of Perfection [Get Rich Slowly]