Every single time we write about Telstra's Internet services here at Lifehacker, there's always a comment about how expensive they are. Now Telstra is promising to actually reduce prices on broadband.
Telstra has been charging premium prices for broadband for so long that the announcement by CEO David Thodey that its prices are "out of line" has caused something of a stir. As my colleague Nick put it, it must be cold down in hell right now.
With that said, it's neither an unexpected or hugely beneficial move. With the looming threat of the NBN and structural separation, Telstra (and everyone else) has little choice but to lower prices on older network technologies. And I'd be surprised if the bargains spread to the Next G network, which would be really appealing.
We're overpriced: Telstra CEO admits [AAP via SMH]