Commercial networks have been able to offer a second digital channel since the beginning of the year. When Seven rolls out its second channel on November 1, they'll all finally have gotten around to it.
The newly-branded joins 7Two Ten's ONE and Nine's Go! on digital TVs and set-top boxes everywhere. The channel will include a mixture of drama, factual and movie content (including some odd selections like UK soaps Emmerdale and Coronation Street). While we should be grateful the rumoured 'Seven Mate' branding didn't take hold (a point echoed by Nick over at Gizmodo), the channel will need some more spectacular tricks to help halt the gradual decline away from free-to-air TV. Thanks f4ction!