Whether you’re a novelist or just a prolific email-er, you write every day to communicate. If you’re looking to improve your writing, try incorporating the right pitch to better connect with your audience.
Photo by Kristian D..
Setting the right pitch or tone is important for a host of reasons, perhaps most importantly because it can allow you to better connect with your audience — whether that’s your boss, co-workers, friends, or the people who read your blog. Career blogger Marci Alboher says that to hone your writing, you must first decide want kind of conversation you’d like to have with the reader and then choose your voice accordingly. So if you’re looking to set a more authoritative tone, for example, it’s best to use an imperative voice—think active, not passive—in lieu of the more informal second person. If, on the other hand, you’d like to bridge the gap between you and your reader, try using collective pronouns such as “we,” which will help convey that you are sharing in your reader’s experience.
Just as important in securing the right tone is maintaining consistency throughout your writing. Hit up the post for other tips on how to improve your writing, and if you’re lacking for inspiration, try breaking through the writer’s block with clusters.