Remember doubleTwist, the very cool iTunes alternative that aims to easily sync any content to any device? Well now the ambitious tool is taking one more step to make iTunes obsolete, incorporating an Amazon MP3-powered music store.
Currently doubleTwist's Amazon MP3 store is only available for the Mac version of the app, but Windows support is coming. The music store looks eerily similar to the iTunes music store (see below), which is a bit silly, but it's clear that doubleTwist is aiming straight for iTunes' jugular, so it's not all that surprising.
(Click the image above for a closer look.)
We've been particularly annoyed lately with Apple's regular refusal to allow generic, non-iPod players to sync with iTunes (it's near the top of our iTunes wishlist), and now that Apple's been given the OK to continue doing just that, we're thrilled to see a third-party solution step in with a goal of providing syncing for any device, iPod or not. doubleTwist's ad from last week (the parody of Apple's famous 1984 ad below) really isn't that much of a stretch at this point.
While I doubt at the moment that a ton of people are fleeing iTunes for doubleTwist, it's great to see doubleTwist continuing to innovate. A solid iTunes alternative that syncs happily with any device and has a built-in music store (albeit one that's still US-only as well as Mac-only) seems like something people could use.
doubleTwist is freeware, works on Windows and Mac OS X. The addition of the Amazon MP3 store is currently only available on OS X.