Trading Post Shifts To Online Only

The print edition of the Trading Post was once iconic enough to be a central gag in The Castle (as this video, complete with a little NSFW language, demonstrates). But ever since the introduction of free online auctions on the site last year, it's been evident that the online market is more important for the site. So the news that the print editions will cease by the end of the year is no great shock.

Clive Mathieson and Sally Jackson at The Australian report that an official closure announcement is expected today, with the last print editions on October 29. Classifieds are such an obvious online application that it's hard to see this as a major loss, though the inevitable job shrinkage is regrettable. Would you prefer print classifieds? Have happy memories of Castle-style Trading Post bargains? Share your thoughts and recollections in the comments.

The Australian


Comments

    I worked at the Trading Post for three years and remain good friends with my ex-colleagues there.

    Yesterday morning, I received a phone call saying that the rumours had been confirmed. Everyone was called into a compulsory meeting at 10am and it was announced that roughly 275 positions would be made redundant (including the team I worked in).

    The paper edition was doomed after Sensis overhauled their infrastructure without properly planning for the consequences. It was nothing short of a disaster. The system errors that resulted were out of anyone's control and customers began abandoning the print division in droves. With the amount of credits being given to customers, I'm surprised they made even last financial year...

    As one of those just made redundant, this news actually came as a surprise to us. Ironically, it wasn't a consumer shift to online that resulted in the lost sales, it was a direct result of system errors resulting in absolute consumer frustration and vast amounts of refunds. The reality is that the publication was killed off, because the product itself in the printed form did actually work, but imaging placing a commercial display ad, then receiving your bill 2 yrs later (on a mass scale). Unfortunately, many customers cited that as their reason for no longer advertising - and I would suspect they didn't bother going online either. Further to that the cost to advertise in classies was hiked up to a rediculous amount. This was simply a tactic to push the content online and kill the print in my view. It's a sad loss of an Aussie icon, and as my wife said, she thinks of the print product when she thinks Trading Post.

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