iView On PS3 Should Be Here In 2010

iView On PS3 Should Be Here In 2010

The Lifehacker crew got quite excited at the news that Sony was working with the ABC to make iView available on the PS3, and it looks like that might happen a bit sooner than we expected.

At a Sony press launch today, the company confirmed that on-demand video features, including access to the popular iView service, should be rolled out by 2010. “We definitely do have video on demand coming early next year,” Sony Computer Entertainment marketing manager Patrick Lagana said. Good news, provided you have an ISP which offers unmetered access to iView (a group the ABC is also looking to expand, especially once the NBN happens).


  • This still won’t be useful for me (and many others who are Deaf / hearing impaired) until they start captioning the content they place on iView (which in most cases has already been captioned when they aired “free to air”)!

  • I dont see this as that useful as the quality on iview is rather bad. Its only slightly better than the webcasts which already play fine on xbox and ps3 (im presuming).


  • This could help Sony shift a few more PS3s as iView is a brilliant service for those who have the spare bandwidth to use it.

    The previous commenters’ points are very valid too. The digital nature of iView would make it perfect for closed captioning and if Sony aren’t doing that then shame on them.
    The quality is also below broadcast standard but I would assume that that could change come improvements in the broadband network.

    If the national broadband network upgrade goes ahead, and if iView (or perhaps the whole lot?) is uncapped then iViewesque services should become commonplace. In the UK, the main broadcasters (BBC, C4 and ITV) are working together to create a common interface for catch up TV. Since Channel 7 most of our broadcasters can’t even stick to their own scheduling, I can’t see such cooperation happening in the near future but with a fast uncapped network the possibility of streaming HDTV could be a reality.

    And once the PS3 supports this, there’s potential for other services, such as paid TV.
    The ABC shows the last week or two’s TV for free but they could easily offer a paid service that lets you see content before it broadcasts for example.
    The commercial broadcasters could jump on the wagon and offer their content ad-free via online subscription.
    The content originators could break their contracts with local broadcasters and offer their content directly: imagine if the BBC offered their entire catalogue online. Sure, it’d hurt my favourite local broadcasters but it’d mean we could get their content ad-free and as it happens. No more waiting a month or two to see the latest Top Gear. No more having to remember to record the show of your choice — just stream it whenever you like.

    We can see this happening in places such as the iTunes store where you can rent or buy movies or TV shows as they are released on DVD, or YouTube which has deals with various media companies.

    There are TVs coming to market now which can stream from YouTube directly.
    I reckon that if Sony play their cards right they could revolutionise the way we watch TV in the same way the iPod changed the way we listen to music.

    They already have an online store that the PS3 and PSP use. If they can get the ABC deal fixed and perhaps bring in a number of other media producers then they could offer a wide enough range of content to get the average punter interested. Let’s not forget that Sony have their own media interests in the form of Sony Music Entertainment and Sony Pictures. If they can get the basic streaming functionality integrated into their TVs then they can begin to make a serious profit from selling content from an online store.

    The technology is already available. I think it’s just a question of Sony getting their act together an brokering deals with media companies and getting their online store into a state that it can be used by the average man on the street.

    They only have to look at the success of iTunes and the iPod to realise the potential. This ABC is just the start.

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