So it’s not just 3G mobile broadband we’re addicted to: new figures suggest that the Australian love affair with mobile phones (and associated services) shows no sign of waning.
Picture by avlxyz
According to research firm Telsyte, more than a million new mobile users signed up in the first half of 2009, meaning that there’s now 24.5 million mobile accounts, or enough to cover 113% of the Australian population. As well as the surge in mobile broadband, Telstra credits some of that growth to the entrance of Woolworths into the mobile market, along with the appearance of the iPhone 3GS. Telsyste estimates that a third of the typical mobile bill is for non-voice services, meaning we’re all texting and surfing a lot.