Woolworths is expanding into the mobile telephony market with a branded offering aimed at people who find the notion of variable call rates confusing.
The plan is pretty similar to most SIM-only offerings on the market: pay $2 for the SIM and then recharge as you need it. Given that the call costs are relatively high (15 cents flagfall plus 15 cents for every 30 seconds regardless of the time of day) and that the network Woolworths is utilising is the sometimes troublesome Optus, this probably isn't going to be the first choice for most Lifehacker readers.
The one advantage it might offer is a relatively generous 100 days to use your credit before recharging. Recharging your existing mobile via Woolworths will score you some Everyday Rewards points, which is an easier way of accruing a few extra phone-related perks over time.