More Than Half Of Australia Has Digital TV

The last time we saw Australian digital TV takeup figures, just under half (47%) of households were digital-TV ready. Three months later, and the magical 50% barrier has been cracked, despite the confusion created by Freeview campaigns.

Awareness levels have also risen in the Q2 Digital Tracker survey, with 92% of Australians now aware of the switchover plans. That said, I’d lay money that relatively few people know that the end of 2013 is the cut-off date, and it still leaves a lot of TVs to be replaced or have a set-top box added. This year has also seen the appearance of extra digital channels from Ten and Nine, though both remain relative blips in ratings terms.

Australia passes key digital TV milestone [DBCDE]


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