Want to turn your friend onto the unappreciated genius of Big Star? Send them to big-star.atthebigriver.com and they'll land on Amazon's search page, no gigantic URL or searching on your part required. AtTheBigRiver.com aims to make Amazon linking easy.
AtTheBigRiver.com isn't a randomized URL shortening service like bit.ly or the soon-to-depart tr.im. It's a scripted service that "knows" if you head to steve-earle.atthebigriver.com, you're looking for Steve Earle's artist page on Amazon.com. If it can't find the exact product or creator you're looking for, it lands you at the search page for that term. ATBR's script describes itself as "very forgiving" with non-alphanumeric characters, and seems to jump over to Amazon's material fairly quickly from its URLs.