Google's popular newsreader updates with new friend following features, private sharing of items, people search and a "like" feature that tells the world when you like a link. It's another nice social update, but we can't help but wonder who's using them.
The new features are very customisable. You can create groups who have permission to see and add comments about items you share; you can find and add friends via search or by finding people who "like" items you like; and you can protect your shared items so that they only show up for your friends. The thing is, this sounds an awful lot like Facebook's newsfeed, or Twitter, but if those sites only allowed you to share links.
That's not to say that we've got any fundamental problem with Google Reader; it's the best online newsreader you'll find. But we are very curious about whether or not any of these social features are really taking hold.
Whether you like every update or not, it's always nice to see what the folks at Reader are up to; it's one of Google's apps that's always been great about pushing out interesting and cool features with some frequency.
Following, liking and people searching [Official Google Reader Blog]