What FlyBuys And Everyday Rewards Get You These Days

Grocery shopping They're the duelling giants of shopper reward schemes — but just who is in and who is out with Everyday Rewards and FlyBuys isn't always obvious.

When writing up our post earlier this week on how Harris Technology and Officeworks are leaving the FlyBuys scheme, I realised that you often don't mentally update the list of stores associated with your preferred reward scheme. The whole point of a retailer rewards card is to engender loyalty to the store. Since Woolworths and Coles also own lots of other retail outlets, it's not surprising that their schemes extend over those stores. What's sometimes surprising is the outlets they miss.

I realise Everyday Rewards and FlyBuys are far from the only options you've got if you're trying to accumulate reward points, and they don't offer particularly good value. Lots of individual stores run their own loyalty schemes, every major bank has a credit card reward scheme (which can tie in with other existing schemes), your airline offers lots of ways to spend your points, and so on. However, since buying food is a constant for all of us, these two schemes are going to impact on more buyers than practically anything else, even if they sign up on the basis of "well, I'm spending the money anyway". Here's who's in and who's out as of July 2009.


Core chain: Coles Participating stores: Kmart, Target, Bi-Lo, Liquorland, Jetset, Travelworld, Kmart Tyre & Auto, Budget (car rental), Best Western (hotels), Curves (fitness)

FlyBuys has been running since 1994, and while it's always been a Coles-centric vehicle, the list of other participating retailers has varied widely over time. The big exits since it started have been Telstra (which eventually chose to spend the money on Sol Trujillo's salary instead) and Myer (which got sold off as a separate company). The recent omission of HT and Officeworks — both of which are still owned by Coles parent Wesfarmers — suggests that the list might shrink further in the future, though not all retailers who offer points are associated with Wesfarmers.

Despite the name, getting a flight through FlyBuys isn't cheap (Sydney-Melbourne costs 22,500 points). There are plenty of other items offered through its catalogue, but points totals are also pretty high. A popular alternative is simply to convert the points into a shopping voucher you can use at a participating store, but that's not spectacular value either. A $20 card requires 2,500 points; to earn that at Coles, you'd have to spend $6,250.

Everyday Rewards

Core chain: Woolworths Participating stores: Big W

The screaming omission from this list is Woolworths-owned liquor retailer Dan Murphy's, which is bad news if (like this writer) you like perusing their wine specials. Tandy and Dick Smith also pass on the card, so if you're keen to earn points, stocking up on blank DVDs at Big W looks like a better bet (and will almost certainly be cheaper anyway).

Everyday Rewards initially was all about petrol: having a card gets you cheaper fuel at Woolworths-branded outlets (without having to remember the docket from the last time you shopped). However, a partnership with Qantas should soon mean you can also earn frequent flyer points, which can then be converted into flights and other goodies. The conversion rate hasn't yet been announced, though some online rumours suggest a point for every dollar over $30 spent in a single transaction. We'd hope that's not true, as it would mean that getting a one-way flight from Sydney to Brisbane without taxes would require spending at least $8,030.

Lifehacker's weekly Loaded column looks at better ways to manage (and stop worrying about) your money.


    And not only that, the $8,030 would have to be spent in ONE transaction.

    yes its true about the $30 spend for every dollar over $30 you get one point so a $50 transaction get you 20 points
    ps im a staff member and that's how i know all this

    You can't actually collect points from Big W. It's only Wooolworths (and Safeway) at the moment. Big W participates in the Everyday Rewards Scheme but only the fuel voucher part. Woolies state that "You will be able to earn points at other Woolworths Group Stores soon." Source: https://www.everydayrewards.com.au/edr/wps/portal/!ut/p/c1/04_SB8K8xLLM9MSSzPy8xBz9CP0os3ijIAs_X-9gYwP3YDNDA093S0ffkDBLIwMfI_3g1Dx9P4_83FT9gmxHRQDcu-ll/dl2/d1/L2dJQSEvUUt3QS9ZQnB3LzZfMlI4Tk1LUzMwR1M2MTBJRzlBTVRWOTIwVDI!/#

    The amount of FlyBuys points I would accrue in two years before they expired wouldn't be enough to purchase even the smallest item in the FlyBuys catalogue. It's completely unrealistic.

      FYI. fly buys don't expire any more.

        Fly Buys points do expire (only 3 years to accrue/use them):


        yeah silly simo you talking rubbish. must have been dreaming it :)

    Elly, my family spends about $200/week on groceries, $60/week on petrol, some booze and quite a bit between Target or Kmart. If I put that on FlyBuys, plus link my credit card to it, and pick up a few bonus points etc, I get enough points for a $20 gift card every few months. Horses for courses I suppose:)

    myerone is better - you get 2 points for every dollar and only need 2000 points for a $20 voucher. So only $1000 at myer compared to $6250 at coles.

    If you think your getting the same points at coles express, your not - it actually cost $12500 worth of petrol to get a $20 voucher!!!!!

    @simple simon: dunno where u got ur info from but according to the FB website, the points DO expire.


    FlyBuys points do expire after three years - https://www.flybuys.com.au/flybuys/content/information/faq.html#expiry.

    Qantas Frequent Flyer Points earned through Everyday Rewards do not expire - but you need to keep your account active (to keep the account active you must have one transaction in a three year period.).

    Customers who use Everyday Rewards at Woolworths and Safeway Supermarkets (including Liquor, but excluding Tasmania) and Woolworths HomeShop will start earning QFF Points from 22 June. Big W will launch the program on 16 July and the rest of Woolworths Ltd. brands (such as Dan Murphy, BWS, Dick Smith and Petrol) will launch sometime in August.

    The point scheme is as follows.
    1 point for a $30 purchase then an additional point for every $1 spent over $30.

    Another note regarding this card, as of now service cashiers are no longer permitted to allow payment for purchases in $30 increments.

    This is to deter multiple fuel dockets being awarded to a customer. Service team members are under strict instructions not to allow any customer to gain this benefit.

    Everyone needs to shop. Theses loyalty programmes are free. So what is the harm if you have both cards
    it has cost you nothing, and you may get enough points for a voucher. or you may get nothing.

    I love the idea that the loyalty programs are somehow "free".

    I know when I was in the UK schemes such as Tesco Clubcard worked out to about 1% cashback with extra points offered on many items and other stores. If this was the case then $2,000 would get a $20 voucher. Spending $6-8k for a $20 voucher is hardly worth the effort.

    Rewards programs are whores, such a waste of time and space (in my wallet). Just give us ever so slightly reduced prices and leave us alone.

    I have nothing against Fly Buys or Everyday Rewards... I spend $400 wholesale in my own business & get back $12 the next month in my bank account just by simply swapping where I shop! The brands are fantastic, it's a debt free world wide company that has paid out over $33billion in bonus' & incentives alone in it's 50 year history & by showing others how to save money or make money as well & I am also building a home based business out of it!!

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