KFC Pushes Grilled Chicken As "Healthy" Choice

kfcChances are that when you eat KFC, it's more of a guilty indulgence than a positive dietary decision -- but the fast food giant is trying to change that with a new "healthy" grilled chicken range (and a $35 million marketing campaign).

Simon Canning at the Australian writes that KFC is planning a major ad blitz and an oven refit to push its new Cayan Grill range, including a Facebook campaign (though I notice it hasn't bothered to update its main site yet with the new range - d'oh!) If you fancy giving it a try, OzBargain points out that there are free tastings on Tuesday 16 June in selected CBD locations.

For years, KFC (or Kentucky Fried Chicken as it still was then) was the only brand-name fast-food outlet in the town I grew up in, so I've always had a nostalgic fondness for it, 11 herbs and spices and all. Having a grilled option probably isn't going to make me eat it more often, though -- and even KFC's own projections suggest it will only be 10% of sales. Do you think KFC can make the transformation in the Subway era? Share your greasy-fingered thoughts in the comments.

KFC to invest $35m on healthier options [The Australian]

WATCH MORE: Healthy Living News & Ideas

Comments

    I used to love their Roast chicken.
    But they got rid of that to focus on the deep fried stuff

    I also loved the roast chicken. I presume if this is to be truely healthy all meals will contibute to the 5 servings of veges we should all have.

    I suspect though in reality its the case that it's probaly not that healthy, it probaly just won't kill you as quickly as regular kfc and require you to take cholestrol lowering drugs

    Did the $35million marketing campaign include paying for Lifehacker exposure?

      No, it didn't - ads on here are always clearly marked as such. Fast food does come up as a topic here now and again (and even more frequently on Lifehacker US, though those posts generally don't make it across the water).

    Scenario one.
    It is what Maccas does, get you to come in and try the new salads, or in this case 'healthier' chicken. But when you actually come in and order, you get your usual deep fried crap.
    Scenario two.
    Again what maccas does, mum or dad now have a healthier option to buy and will go there with the kids again and kids get normal crap food and parents might get healthier option.
    Works for maccas, might work for kfc too...

    Actually would love to try it - always nice to have choice.

    Probably will get me to try it at least once - the same thing happened to me in NZ - small country town nearby only had KFC as the 'big name' fast food place. We used to get it a couple of times a year as a treat, so the nostalgia alone works for me too!

    "Going to a fast food franchise for a healthy meal is like going to a porn shop to buy a Bible." - unknown comedian

Join the discussion!

Trending Stories Right Now