Digital TV Switchover: We're Clueless And Sometimes Unhappy

The first quarterly survey designed to track awareness of the impending digital TV switchover shows that most Australians are aware that digital TV is happening, but there's not much else in the figures to crow about.

There's a bunch of statistics about Australian reactions to digital television in the report, which will be produced on a quarterly basis to track how well campaigns to promote the eventual total switch-off for the analogue TV system in 2013 are working. The stand-out figures from the first survey are that while 82% of households know that a digital TV switchover is taking place, less than 1% know exactly when that's happening.

Some of the confusion probably comes from the mixed messages being promoted via self-serving industry groups like Freeview. Nonetheless, there's clearly a lot of work to do if there's going to be a really smooth transition.

The other notable figure is that 77% of households which have digital TV are satisfied with it. That might sound high, but it also means that almost a quarter of people who have switched to digital TV haven't found it beneficial. The main reason for dissatisfaction is reception problems, which rather undermines the digital TV message of clearer pictures.

Digital Tracker Q1 2009


Comments

    Freeview is such a great joke. Promise the earth, deliver the same old rubbish but at least it is a little clearer rubbish.

    Can you remind me again what value freeview are bringing to the table?

    But only clearer rubbish if you are in the reception zone. With analog you could still get a signal on the fringes. Whereas with digital you either get a signal or not. Just look at the experience in the states. And there the government people who asked $40 coupons to buy a set top box. Freeview is really a joke especially when you compare to Foxtel, even though Foxtel is expensive.

    freeview is pointless
    im getting what i already have acess to.
    should just tell people who are clue less to buy a new tele with a tuner built in.

    Would be nice if we could get the digital chanels promised. Here off the Table Cape transmitter in NW Tasmania we have had ABC and SBS for years, but still no indication of when commercial TV will start transmitting.

    Digital TV sucks, mainly for the reception all or nothing. Once we have fibre to the home, IPTV will be the way to go like ATT Uverse cable tv in the states.

    99% of Australian households don't know what's happening -- I guess they're not including the large population who are already using it ?!? (or did they survey only households in the outback)?

    it's interesting to note, that just as Freeview is going into full swing, SONY's PS3 playview is coming online and Seven's Tivo is really competing for market share, Foxtel has struck back with a basic $40/mth plan with their PVR included for 12mths (used to be $99+/mth). personally, I wouldn't pay Foxtel $1/mth for their stale trash -- in any case, you can get the same stuff for $30/mth with SelectTV.

    FTA digital TV is great, as long as you have a decent, newish antenna, professionally installed -- if you're renting there's a fairly good chance your landlord will foot the $100-150 bill for getting it done. the main issue I see with it is the promise of changing Freeview standards -- phase one now, phase two next year, and phase three later down the track -- most all STBs available now will not be 'fully compatible' later, (but that probably just means you won't get ad-skipping, web-streaming or 3D-video without an upgrade).

    FTTH and IPTV will be great (compared to what we have now), but the price may not be as exciting as what you would pay in the USA, and by the time it finishes rollout, it will already be 1/10th of the speed of most developed nations' broadband.

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