Channel Seven is going to allow viewers to download the season opener of Heroes a week before it gets broadcast on April 23. It's a welcome change, but still leaves Aussies lagging well behind the rest of the world in online TV options.
Lara Sinclair at the Australian reports that viewers will be able to download the season opener of Heroes from today, and that subsequent episodes will be viewable online at Seven's site following broadcast. It's a belated acknowledgement of the fact that people expect more flexible viewing options, but might seem more meaningful if the episode was newer, not something that got shown on US television back in February. Chances are that Heroes fanatics saw the show on channel BT long ago.
With the notable exception of the ABC's popular iView service, Australian networks have been pretty late to the party when it comes to offering full-length episodes online — in part because of the difficulty of negotiating rights on overseas programs, and in part because they seem too worried about the potential impact on revenue.