5. Lower your credit card interest rate with junk mail
4. Just ask
3. Keep quiet to press your point
2. Don’t pay sticker price for your gadgets
It’s easy to think of electronics stores as automated, margin-fixed resellers of whatever SonyAppleMicroSamsuVox want you to pay for. But that’s not the case, as every retailer has to make quotas, and you can help them decide to make you part of thier equation. Start by using internet print-outs to back up your stance on lower prices. Know the features you want, and do some research on the “value-added” services most shops will try to tack on.
1. Buy at the right time
Eighty percent of success, the comedian once said, was just showing up. Get deep into the last 20 percent by showing up at the right time. For instance, cheap airline tickets often go on sale on Fridays or the weekend; clothes obviously get cheaper right before the seasonal changeover. And the end of the financial year is always good, if you can afford to be patient.
We’re no experts at mastering body language and the soft sell, but we’ve got our resources. What do you do to work a better price out of other human beings (who are so much more complicated than Amazon)? Got some hard and fast rules or mental mantras you keep with you? Tell us about them in the comments.