Next week, Channel Ten will finally roll out its new digital channel, ONE, which will be exclusively devoted to sport. It's good to see a commercial network finally making good on delivering digital TV, with all of them having delayed the whole process by several months and Nine still hanging back. But even then the story isn't entirely straightforward. Within 30 minutes of launching on Thursday March 26, ONE (found in HD on dgital channel 1 and SD on digital channel 12) will be dividing its transmission, with AFL for Melbourne, Perth and Adelaide while Sydney and Brisbane get swimming championships. It's this kind of refusal to broadcast live matches that gives pay TV such a strong argument against anti-siphoning laws. But the story gets more confusing, since, as TV Tonight reports, regional viewers won't see the channel until at least the middle of the year. Between this and the still ridiculous EPG situation, it's no wonder we can't get excited about digital television.