Web site Amazanian taps into Amazon's API to display rich Amazon search results with all the information you need on one page, complete with inline reviews and cart management for quicker Amazon searching and purchasing. The idea is pretty simple. Amazanian makes it dead simple to browse and compare search results directly from the search page. You can read customer reviews, editorial reviews, and browse similar products for any item in the search results, all from the same page. Find something you like? Add it to your cart in one quick click and keep browsing. Apart from that, the service serves basically the same purpose as Amazon, and as soon as you're ready to check out, you'll be directed back to your actual Amazon account. It's always an uphill battle when a site tries to change the way you interact with another site you're very used to, but Amazanian does make you wish that Amazon took some cues from it—so it's off to a good start.