So You Think You Can Charge?

Apparently, the idea of offering content on mobile phones for free hasn’t entirely managed to stick at Network Ten. While the channel is offering free content from The Biggest Loser for 3 subscribers, it hasn’t got such a good offer for So You Think You Can Dance Australia, which is backed by Optus. While recaps from each show are available to Optus mobile subscribers, the big push is on extra content (including exit interviews, dance tips and a pre-performance shows), for which you have to pay either 75 cents per clip or $12.99 for a “season pass”. Maybe the difference is the lack of obvious corporate sponsors for a dance show; maybe it’s just a money grab. But at Lifehacker we’ve always favoured free content over stuff you get charged for.