If you want to purchase an Optus-connected phone, you’ve already got a few choices: most notably Optus itself, and its Virgin subsidiary. Now there’s about to be another option. Michael Sainsbury and Mitchell Bingemann at AustralianIT report that Optus is pushing ahead with plans to launch a “white label” phone offering that will be sold through Woolworths and Safeway supermarkets. By definition, those buyers probably won’t be aware of some of the trickier aspects of an Optus deal, such as its anti-calling card policies and occasional network overload problems. The key element will be price, which hasn’t been disclosed yet, though the inclusion of bonus phone minutes linked to spending on Woolworths’ Everyday Rewards card might make it appealing to discount-minded buyers.