If you want to purchase an Optus-connected phone, you’ve already got a few choices: most notably Optus itself, and its Virgin subsidiary. Now there’s about to be another option. Michael Sainsbury and Mitchell Bingemann at AustralianIT report that Optus is pushing ahead with plans to launch a “white label” phone offering that will be sold through Woolworths and Safeway supermarkets. By definition, those buyers probably won’t be aware of some of the trickier aspects of an Optus deal, such as its anti-calling card policies and occasional network overload problems. The key element will be price, which hasn’t been disclosed yet, though the inclusion of bonus phone minutes linked to spending on Woolworths’ Everyday Rewards card might make it appealing to discount-minded buyers.
Another Optus Phone Brand To Hit The Market
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Angus Kidman | Lifehacker Editor
Angus has been writing professionally about technology since 1994 and breaking it for even longer. He is based in Sydney but spends a frankly unhealthy portion of his life on the road, tracking down the latest stories. In 2011, he won the IT Journo Award For Best Consumer Technology Journalist and Consensus IT Writers Award for Best Technical Writer for his work on Lifehacker; about time too.