3’s latest shot in the endless battle of what-free-content-can-we-offer? amongst mobile providers is providing free video content from Ten’s dieting reality show The Biggest Loser to 3 subscribers. While you might not fancy catching the on-screen shenanigans as 10 couples battle to peel off the pork, the mobile offering also includes fitness training clips from resident sadist The Commando and “lifestyle tips” from trainers Shannan and Michelle — a potentially useful source of information if you’re looking to mix up your fitness routine. And at least you don’t have to pay extra for the material, emulating Telstra’s approach with Australian Idol last year.
3 Fattens Mobile Offering With The Biggest Loser Content
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Angus Kidman | Lifehacker Editor
Angus has been writing professionally about technology since 1994 and breaking it for even longer. He is based in Sydney but spends a frankly unhealthy portion of his life on the road, tracking down the latest stories. In 2011, he won the IT Journo Award For Best Consumer Technology Journalist and Consensus IT Writers Award for Best Technical Writer for his work on Lifehacker; about time too.