Non Rip-Off Content Finally Heading For Mobile Phones

MoneyPhone.jpgA couple of items in a list of Top 10 telecoms industry trends published this week by consultant Telsyte struck me as interesting:

Year of mobile content" fuelled by next-generation smartphones, dropping mobile data charges and user preference to go "off deck"
Birth of an advertising-subsidised mobile market, powered by location-based technology

It would certainly be nice to see more reasonable prices for mobile data, and there have been a couple of useful indicators in that direction. The just-about-to-appear BlackBerry Storm has an almost-all-you-can-eat data plan, and while the iPhone doesn't have (to my mind) great data deals, it's certainly played a key role in getting people using more mobile data. Getting good mobile sites will require some sort of advertising model, but I'm not so sure that'll happen in a hurry — if only because Australia's population makes it harder to justify that kind of advertising investment than in the US, where a handful of cities can provide all the revenue you need. In any event, we'll need the cheaper rates first.


Comments

Be the first to comment on this story!

Trending Stories Right Now