Tivo next week will begin a trial of offering a downloadable movie of the week to subscribers (first title up: The Waterhorse, pictured), but it’s not quite as generous as it seems. The service, being offered in conjunction with Blockbuster and due to hit all Australian Tivo boxes by December 1, is essentially designed to make sure that people don’t get a rude shock on their ISP bill when Tivo’s full downloads service launches in March 2009. Or as the company PR puts it: “The aim is to provide TiVo customers with the ability to road test downloading video content over the internet straight to the lounge room and understand the critical role both internet speed and download quotas play in ensuring the service is a pleasurable one.” We’ve noted before that movie downloads are always risky if you have to pay for the bandwidth, and despite Tivo’s promise to use effective compression, we suspect this is going to prove too costly for a lot of people’s download caps.
Tivo Offers Movies, Anticipates Broadband Shock
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