Minors experience significantly fewer ads online than the elderly in a measure of web page "clutter," according to a recent report from Nielsen Online. Web surfers under 17 saw the least screen real estate given over to advertising, while those over 65 saw the most. And the more "niche" a site's appeal, the more clutter generally. Of course, dedicated adbusters can use software like BFilter or reconfigure your router to block ads for the whole family. At what point does the ad volume or tone overwhelm the value of the content or service for you?
Kids Encounter Fewer Ads Online
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Current research shows that some of the most commonly used and seemingly positive phrases we use with kids are actually quite destructive. Despite our good intentions, these statements teach children to stop trusting their internal guidance system, to become deceptive, to do as little as possible, and to give up when things get hard.
I saw this open tin of stuffed vine leaves in our office fridge and immediately freaked out. I'd always been told that leaving food in an opened tin risked food poisoning, and I believed that. But then I realised I'd never bothered to question why this rule applied. Time to investigate.