Google added "click to buy" links to select videos on YouTube this morning, offering links for purchasing Amazon MP3s or iTunes tracks from music videos, or video games from their trailer clips. It's not the first, but it's one of the service's more direct attempts to justify YouTube's $1.65 billion purchase price and monetise the service. Which begs the question: What's the tipping point for users of the easy-to-watch, easy-to-embed service? Would you be willing to watch pre-play, post-play, or mid-clip advertisements, a la Hulu? Or would anything more than a few display ads along the side move you somewhere else? Let's hear your take on the boundaries of an appealing video service in the comments.
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As anyone who works in a school or childcare centre will attest, Australian parents come up with some pretty weird names for their offspring - including Google, Tron and Hippo. While most names are reluctantly approved by the state or territory's Registry of Births, there are a few that you just can't get away with.
The government's My Health Record (MHR) system promises to bring together a bunch of different healthcare data so that a trip to the hospital or doctor won't require lots of information being recorded over and over again. It should reduce some costs as healthcare providers can access pathology and other analyses without repeating tests and will simplify how we deal with some agencies. But it's also being implemented in a pretty ham-fisted way, with everyone's consent assumed unless they opt out. I've been looking at the system. Here's what I'll be doing.