Margaret Garcia at the Wise Bread blog shares her stories of consumer product woe and notes that in three separate cases, phone calls and emails led to half-hearted apologies, but ink-on-paper letters got her and her family free replacements:
(My husband has) bought the same model of New Balance running shoes four times and they’ve all worn and cracked in the exact same place. He called and complained a few times, but his last letter earned him a pair of new New Balance shoes free.
What companies have shown you true remorse with free gear when you wrote them? How do you phrase a letter to make sure it gets heard? Let’s hear your tips and strategies in the comments. Photo by ivanatm.
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