Making Twitter actually useful


It may have been less stable over the last week or so than a Pamela
Anderson marriage, but when it’s working, posting on Twitter
is an addictive habit. Is it actually a useful one? US fundraiser and Web 2.0
trainer Beth Kanter has a simple but remarkably sensible strategy for making
Twitter productive.

Speaking at the recent Connecting Up conference in Brisbane, Kanter
offered this advice: “The whole secret to avoiding ‘Twitter is
dumb’ syndrome is to follow smart people.” That is, don’t worry so
much about your own posts, but track people who you think are interesting and
likely to provide useful insights or ideas. So far, this has worked rather
nicely as an approach for me; let us know if you’ve had similar experiences.


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