Passive marketing (like passive income) is great because once you have it set up, it does its job without needing constant time and effort to keep it ticking over - so, it's a nice time saver.
The Freelance Switch blog has some tips for how freelancers can use passive marketing to promote themselves - and most of the tips are equally applicable to job seekers as well.
*having an awesome portfolio of your work
*maintaining good customer relationships to get the benefit of word of mouth referrals and repeat business (for a jobseeker, focus on good professional relationships within your industry)
*maintaining an online professional portfolio at sites like LinkedIn and Facebook.
Do you have any preferred methods for maintaining your professional profile? Share in comments please.
Passive Marketing for Freelancers [Freelance Switch]