Amazon power user Merlin Mann makes a convincing case for how Amazon’s Gift Organizer helps you be lazy and thoughtful when it comes to giving the perfect gift:
As you surf Amazon and notice stuff that might be cool for Mom or Aunt Sue or that nice UPS man, just click “Add to Wish List” and select the person it’s intended for. Into the hopper it goes. Ubiquitous capture. Swish.[…] So, if you start using the Gift Organizer today—even for stuff you have no intention of buying from Amazon—your life is going to be much easier the next time a gift-giving occasion rolls around; you’ve capitalized on several months of passive, half-assed attention to actually do something useful.
At this point, Amazon is big enough to act as a universal shopping cart and wishlist app; if you, like me, were one of the unprepared stressjobs running around on December 22nd, this sounds like a good Getting Gifts Done system.