Critics say that users don't read online services' privacy policies because companies make them incomprehensible and inaccessible. (Amen!)
A better system is needed, and Web sites need to give more detailed information about the personal data they collect, said Jeffrey Chester, executive director of the Center for Digital Democracy and a critic of targeted advertising practices. "There has to be a simple, unified way to tell the individual exactly what is going on," he said. "Why can't you say you're collecting and targeting and profiling this information? Why can't you say [to users]what you tell your clients?"