Small Business & Startups

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Elevator Pitch is a regular feature on Lifehacker where we profile startups and new companies and pick their brains for entrepreneurial advice. This week, we're talking with Rachel James, founder and managing director of Bestjet Travel.

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Branding is incredibly important when you're trying to build a new business. Sometimes, a company strikes gold on the very first try and their brand becomes instantly iconic. Other times, the name fails to register with customers and a return to the drawing board is required. This infographic reveals what 12 famous brands used to be called: from Pepsi Cola (formerly "Brad's Drink") to Nike ("Blue Ribbon Sports"). We think they made the right choice.

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Small business owners are a hardworking bunch but it's important for them to schedule in downtime over the holiday season to avoiding burning out. It's wise for them to plan a break well in advance and by now small business owners should already have a good idea on when they'll take time off. They just need to make sure that they clearly communicate that information to their customers.

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Elevator Pitch is a regular feature on Lifehacker where we profile startups and new companies and pick their brains for entrepreneurial advice. This week, we're talking with Jason Byrne, founder and CEO of lookfit.

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If you're a small business owner who has yet to join the digital disruption party, it's not too late to start leveraging technology to your advantage. It can seem overwhelming when other businesses are miles ahead - some may even have their own apps - but the first step you can take is to look at improving your existing website.

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Elevator Pitch is a regular feature on Lifehacker where we profile startups and new companies and pick their brains for entrepreneurial advice. This week, we're talking with Michael Jankie, co-founder and CEO of PoweredLocal.

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It's been two years in the making but small business cloud accounting software company Xero has finally finished its data migration to Amazon Web Services (AWS). It is one of the largest data migrations to the public cloud platform across Australia and New Zealand. Here are the details.

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While big organisations may be used to being targeted by various forms of online attacks, an increasing number of small businesses are falling victim to cybercriminals, according to a security expert from Cisco. He also shared some advice on how small businesses can better protect themselves online.

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Small to medium sized enterprises (SMEs) that invest in corporate social responsibility can expect financial rewards as well as enhanced reputations, according to a new study of small businesses in Malaysia. Corporate social responsibility (CSR) is often considered irrelevant to small companies, as their social and environmental impact is thought to be negligible. But in countries like Australia, small businesses play a key role in the economy and represent the bulk of businesses in number.

This means the aggregate social and environmental impact of SMEs is considerable, and it’s important to understand the impact of their engagement in CSR.

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Elevator Pitch is a regular feature on Lifehacker where we profile startups and new companies and pick their brains for entrepreneurial advice. This week, we're talking with Chris Gilbert, co-founder of Equitise.

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Small businesses spend an average of $8600 per month with other small businesses, which amounts to $103,000 a year, according to a recent study. Considering that there are around 1.98 million small businesses in Australia, the study estimates that business-to-business (B2B) spending at the smaller end of town could be a $204 billion industry.