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Elevator Pitch: MooresCloud

Elevator Pitch is a new regular feature on Lifehacker where we profile startups and new companies and pick their brains for entrepreneurial advice. This week, we’re talking with futurist and occasional Lifehacker video panel contributor Mark Pesce about his latest project, MooresCloud: a company launching (among other things) an LED lamp with a full server stack inside.


Elevator Pitch: The Loop

Elevator Pitch is a new regular feature on Lifehacker where we profile startups and new companies and pick their brains for entrepreneurial advice. This week, we’re talking with Pip Jamieson from The Loop on the challenges of expansion and why acting like a Weeble Wobble is helpful.


How Do Small Businesses Make Effective Technology Choices?

Lifehacker has a very diverse audience, ranging from IT pros to business owners to students to developers to frazzled parents. Today, we’re feeling curious about our small business readers.


Elevator Pitch: Favourit

Elevator Pitch is a new regular feature on Lifehacker where we profile startups and new companies and pick their brains for entrepreneurial advice. This week, we’re talking with Toby Simmons from Favourit, who is gambling on the future of social gambling.


Learn From Roger Ebert’s Career To Build Your Own Small Empire

US movie critic Roger Ebert started at the Chicago Sun-Times in 1966 and worked there until his recent death — itself a pretty big feat. But looking at how Ebert made savvy but sincere moves to expand into manageable side projects, you can see him as an original multimedia brand manager.


Elevator Pitch: Sidekicker

Elevator Pitch is a new regular feature on Lifehacker where we profile startups and new companies and pick their brains for entrepreneurial advice. This week, we’re talking with Jacquie Bull, director of Melbourne-based startup Sidekicker.


Ask LH: Can I Use An Office Home Premium Installation For Business?

Dear Lifehacker, I have a small business with one full-time employee and three part time. I have been considering upgrading our Microsoft Office installation. Looking at the newly released options, Office 365 Home Premium would suit us to a tee, but am I breaking the user agreement by using a home-based product in the work place? Thanks, Nervous Licensee


If People Are Trying To Shame You, You’re Probably Doing Something Right

Whether you’re starting a new business, or just trying something new in your workplace, having critics isn’t necessarily a bad thing. Marketing guru Seth Godin points out that upsetting the status quo is likely to ruffle a few feathers.


Reckon Drops Quickbooks Brand For Accounts

It used to be that if you ran Quickbooks in Australia, you were running software from Reckon with the name licensed from Intuit, developers of the worldwide Quickbooks package. Then Intuit launched Quickbooks Online in Australia, but Reckon was still selling both local and hosted Quickbooks products. Now Reckon has announced that its Quickbooks software — not to be confused with Intuit’s Quickbooks Online — will be rebranded as simply “Accounts”.


What Does Google’s AdWords Legal Victory Mean For Your Business?

Today, Google won its final long-running legal battle with the Australian Competition and Consumer Commission (ACCC) over in-search advertising. What does that mean if you want to use Google AdWords to advertise your business?


Lifehacker Is Hiring a PHP Developer!

Take pride in writing clean code? We’re looking for an autonomous PHP developer to join our rapidly-growing team at Allure Media. Apply within.

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