DoubleTwist May Be The Coolest Universal Media Manager Ever

Mac OS X only: doubleTwist simplifies media management, whether you want to sync to your mobile device, share it with friends, or upload it to YouTube, Flickr, or Facebook. It’s so easy your grandparents could use it.

The idea behind doubleTwist is simple, and is probably summed up best by the narrator of the demo video:

doubleTwist automatically converts the video (and other media) so it can play on my phone so I don’t have to worry about geeky formats and settings…. doubleTwist takes care of all that boring work for me.

Fair enough. So the point is, doubleTwist handles all the background work to make any media gel with wherever you want to put it, and you don’t need to worry about whether or not it’s in the right format. Just drag and drop the media to wherever you want it to go, and doubleTwist takes care of any necessary conversion in the background.

So yes, doubleTwist may be the coolest media manager in the world. But there are some problems with it.

For one, I couldn’t even test the thing properly because you need to create an account before you can use it, and no matter how many addresses I used to register, I can’t seem to get the confirmation email—so I’m basically reviewing the idea rather than the program. One would assume this little bug should be worked out quickly enough (at least if they want users).

Second, if you actually care about those “geeky” formats and settings, you may not be keen on relinquishing control. We’ve heard complaints about doubleTwist from user in the past regarding its transcoding, but things could have changed in the past year. I could talk more about this if I could actually try it out, but alas. If you give it a try and have more luck than I did, let’s hear how it’s working for you in the comments. If doubleTwist sounds familiar, that’s because we covered the Windows version about a year ago. Strangely, though, that version has been pushed into a closed beta while the new Mac version is ready for public consumption. doubleTwist is a free download, Mac OS X only.