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Top 10 Up-and-Coming Products
Posted by Kevin Purdy at 2:00 AM on September 11, 2008

More than 100 companies are strutting their stuff at the Demofall '08 and TechCrunch50 conferences out on the West coast this week. At events like this, which involve dozens of beta demonstrations of new products in development, a lot of the items blend together into a white noise of over-hype, but a handful of this week's debuts are intriguing. Let's take a look at 10 of the neatest up-and-coming offerings that aren't yet available—and the tools already available to you that replicate some of their eyebrow-raising tweaks. Photo by TechCrunch50-2008.
10. Rate Surfer
Not to sound like a doting parent here, but Rate Surfer is really a tool of last financial resort. Still, for those carrying balances between multiple credit cards, it can help you put more dollars toward getting back to financial freedom. You give the webapp access to your credit card accounts, and it monitors them for rate changes. If one card's got a better rate than another, it suggests moving your balance over. It may not be the best situation to be in, but Rate Surfer is nothing if not an honest tool for those with a serious credit fix.
9. RealDVD
There are, of course, many, many tools for any system that let you take a commercial DVD and copy it, or put it on your hard drive for as-you-like viewing. Until now, however, no major media player has stepped forward with a consumer-level, legal software package. RealDVD aims to be exactly that—it keeps the DVD's copy protection intact, and adds an iTunes-like layer of its own. At a $30 introductory price, it's still paying a ransom to use your own possessions, but it might make an easy-to-use solution for legal-conscious parents or less-geeky friends.
The alternative: Adam covered this ground when RealDVD was announced earlier this week, offering up a guide to ripping full DVDs without the nasty DRM.
8. Postbox
Aiming to serve as an intelligent index for your inbox, Postbox is a mail client that focuses on auto-sorting emails into topics, rather than just showing what's newest. So if you're part of a team of writers who are, for example, covering the latest browser release, Postbox keeps track of every URL, image, and all the text about that browser are available in a front-and-centre tab, while your bills, PR pitches, and other get-to-laters are in discrete topics lists in the lower-right. That's how it looks, anyways, and we're always intrigued by new approaches to email.
The alternative: Taking the reins into your own hands and setting up a system like Inbox Zero or a personalised version, like Gina's Trusted Trio.
7. Popego / Angstro
There are a lot of startups dedicated to hooking into, organising, or otherwise taking advantage of people signed up to multiple social networks and social media. Most aren't going to help you get much done, but these two deserve some mention, and together might work quite well. Popego looks at what you look at on the web, checks out your social profiles, and recommends web content with adjustable filters. You can see sites that Popego thinks you and your friends enjoy in common, show only videos that you might find interesting, and make other adjustments. For those who use social media mainly as a career-boosting tool, Angstro is perfect—it shows you news and items about the people you follow on Facebook and LinkedIn, not all the stuff they've dashed off and posted. So if one of your clients makes an announced sale, or your old boss suddenly winds up at a company you'd really like to work for, Angstro is the one letting you know. Now, that's some helpful network noise.
6. 2Pad
If you only had 10 seconds in an elevator to pitch 2Pad, you'd do well to say it looked a lot like the Gmail-only Xoopit, taking all the photos and videos in your inbox and setting them up in a easy-browse gallery. 2Pad, however, works with Hotmail, AOL, and other webmail services, and offers separate storage and retrieval for varying-price plans.
The alternative: For Gmail users, well, Xoopit.
5. OtherInbox
If you're your own worst enemy when it comes to stemming the high tides of email, OtherInbox can act as a personal levee. The web-based mail client provides you with an email address that you tweak for all the email sign-ups for deals, alerts, notifications, and other bacn you invite. So you'd give Facebook an address of facebook@yourname.otherinbox.com, and OtherInbox's interface separates out all your commercial/non-human email for quick reading, archiving, and deletion.
The alternative: Users of advanced filters and disposable addresses in Gmail or other advanced email systems already have these tools available to them.
4. MessageSling
MessageSling wants to replace your plain vanilla voicemail with a web-archived, SMS-alert-ready, voice-to-text email forwarding system. Signing up and switching is ingeniously easy—just type in a forward-enabling string on your phone—and the results look pretty neat, although the voice-to-text functions aren't explained fully at this point.
The alternative: Also-free service YouMail offers many of the same features, with a slicker interface and personalised greetings.
3. Fitbit
The makers of Fitbit have their hearts in the right place—for many of us, keeping track of exercise and daily physical activity is just another task that makes getting in shape seem a chore, on the order of paying quarterly tax estimates or organizing receipts. The Fitbit is a small, wireless, rechargeable device that can be worn on your pants, shirt, wrist, or undergarments, and tracks how far you walked, how many calories were burned, and even your sleep patterns. From the screenshots, it looks like a data geek's dream, but time will tell if the tracker is comfortable enough to fit into people's lifestyles.
The alternative: If you're an iPod owner, and not all that interested in tracking your non-workout time, the Nike+iPod combo is a cheaper solution. The newest line of iPods actually have Nike+ receivers built in, so the chip alone only runs you $20.
2. Snipd
The idea of "web clipping"—running through web pages, grabbing text or entire pages as you go, organizing them later—isn't very new. Snipd, however, brings a cross-platform, anywhere-you've-got-a-browser bookmarklet into the game. Of course you can search through all that text later, and organize your clippings into different job buckets, but what really might help is that, for the time being, bookmarklet tools like this are really helpful in extension-less browsers like Google Chrome.
The alternative: Setting yourself up with Google Notebook, which integrates nicely into Google Bookmarks and can serve as its own helper for Getting Things Done.
Check out a video of Snipd in action below:
1. UsableLogin
This password-aggregating service hews closely to the secure password system our lead editor proposed two years ago: One password you can remember, modified for every web site login by a system you can understand. UsableLogin automates the second part of that equation—you type in a passcode, and it adds bits of cryptographic data to it for each site. The system appears to work through an extension, so time will tell if it ends up being a Firefox-only novelty or a great idea in password security.
What product on this list are you most interested to try out for yourself? Let us know in the comments.

Comments (AU Comments · US Comments)
There are currently no AU comments for this post.
aj_robins
Posted 3:12 AM 11/9/08
@jeffeb3: Yeah, I don't understand why anyone would use Snipd when Evernote is available. Evernote:
* Works on the web. Chrome, Firefox, whatever.
* Works on the desktop (VERY FAST searching).
* Works on the iPhone.
* Works with pictures and handwriting.
* Works with audio notes.
I even use Evernote as a bookmarks replacement. These days, I don't use del.icio.us much. ;-)
aj_robins
nrvous250gt
Posted 3:12 AM 11/9/08
If Fitbit does what it says it does...that will be pretty impressive.
nrvous250gt
jeffeb3
Posted 2:52 AM 11/9/08
snipd sounds just like evernote. Which has an iphone app too.
jeffeb3
mac-phisto
Posted 2:42 AM 11/9/08
snipd looks pretty cool - i'll have to keep an eye on that.
mac-phisto
SenorDunda
Posted 2:41 AM 11/9/08
I like the idea of OtherInbox. I'd make some filters for Gmail to catch that sort of thing, but its spam filter works so well that I really don't need much more organization.
SenorDunda
Tony Bullard
Posted 3:38 AM 11/9/08
@ FitBit:
"for many of us, keeping track of exercise and daily physical activity is just another task that makes getting in shape seem a chore"
I fixed this problem for good. Bike to work. I bike 13 miles 5 days a week, too and from the bus station. I don't have to worry about diet or exercise anymore, cause if I don't exercise, then I don't get to work.
not to mention, it's just plain fun, even in the rain.
Tony Bullard
sw4383
Posted 3:33 AM 11/9/08
@Tactical-Incineration-Development:
Harsh!
I think there are a few good options here - I'd be curious to know what did not make the cut, though.
sw4383
Tactical-Incineration-Development
Posted 3:30 AM 11/9/08
lame article
Tactical-Incineration-Development
caedus
Posted 3:26 AM 11/9/08
Rate Surfer
Most credit cards dont let you transfer balances more than once without paying penalties.
RealDVD
Why?
All in all, this list sounds as bad as the Apple "big surprise".
caedus
Fox Mulder
Posted 4:06 AM 11/9/08
No Swype? [www.techcrunch.com]
Fox Mulder
muddyman
Posted 4:04 AM 11/9/08
i like two of them, fitbit and usablelogin, but i can only see myself using usablelogin on a regular basis.
i wish cellphone companies would include fitbit features inside their phones. so much easier and one less device to carry.
muddyman
CK
Posted 3:46 AM 11/9/08
I'm intrigued by Angstro. Part of my job is tracking people and issues on the web. If it works the way it sounds it could make my life a lot easier.
CK
jaxun
Posted 4:16 AM 11/9/08
Evernote Intro video voiceover guy is like sandpaper on my brain!!!
jaxun
jamesharrison
Posted 5:21 AM 11/9/08
Usable Login? OpenID is where it's at!
Seriously, more applications are adopting OpenID, and it's an open standard. Much more reliable if you ask me. OpenAuth is getting some exposure now, too.
jamesharrison
ChainsawFacelift
Posted 5:04 AM 11/9/08
Snipd and Usable login look pretty cool. Everything else, i'm not quite sold on yet.
ChainsawFacelift
Junno
Posted 5:42 AM 11/9/08
2pad. Google should do something like this with Picasa.
Junno
strang
Posted 6:46 AM 11/9/08
I use Google Apps to host my domain and just create alias e-mail addresses. The whole +filter works fine until the spam bots start auto truncating what's behind those '+' signs.
strang
hmason
Posted 7:22 AM 11/9/08
Nokia's SportTracker (beta) is similar to Fitbit and the Nike+iPod, and it's free with a Nokia S60 phone. [sportstracker.nokia.com]
I'm using it with my E71 and I love it!
hmason
thebaronalexander
Posted 9:53 AM 11/9/08
Youmail never gets mentioned as a replacement for voice mail. I've been using it for a while and (unless I get an invitation to grandcentral) I don't see why I would consider change...I just don't know why it's being classified as an up and coming product when comparable services have been available for quite a bit longer...
I usually don't bad mouth blogs, but this post does seem to be a bit "lame." It kinda just like an aggregation of other posts you guys have done. Now they are just lumped together as "up-and-coming" products. Why are they up and coming? Because you guys just found out about them? Stick to more focused articles rather than scatter-shot vague "up and coming" products. Hate to flame but ya...
thebaronalexander
Tassadar2K
Posted 10:22 AM 11/9/08
@Fox Mulder: They need to put a better video up front, or I wouldn't even bother with it. You should link the one on their site so people can see the real capabilities of the program.
It may be a big deal for people who spend all day typing through a mobile touch interface device, but most people are adapted to the current mediums for input.
All of that said, I would try it out myself.
Tassadar2K
sterlingsaver
Posted 10:51 AM 11/9/08
I love LH, but this was not your finest article. Did this list really merit an unqualified title like "Top 10 Up-and-Coming Products"--period end? Really? Sorry guys. Had to be honest. A title like "Top 10 Personal Productivity Products for Fall 2008" or something a little less ambitious would have been more appropriate.
sterlingsaver
velocium
Posted 12:51 PM 11/9/08
I think fit bit was the only real world device but that aside I like the minimalist vibe that it gives off. Apple knows this vibe well. Hopefully it works just as good as it says and its not a glorified pedometer
velocium
gfunk
Posted 12:49 PM 11/9/08
Wow, is the "the up-and-coming" development future so bland and simple? Popego/Angstro show the path web 2.0 should NOT take. And things like postbox and UsableLogin aren't really necessary. I'm a little... disappointed I guess. I might just use 2pad... maybe?
gfunk
Adam Fisk
Posted 12:37 PM 11/9/08
FitBit. I'd buy it. The beauty's in the automation. I love products that take advantage of things you already do. With FitBit, what you do is move around. That's cool.
Adam Fisk
jchanticleer
Posted 1:08 PM 11/9/08
It'll be interesting to see if FitBit's pedometer calibration claims live up to the hype. When I was doing personal training a few years ago, figuring out where to put the pedometer for most accurate data was something that varied widely. Not sure about this sleep/wrist band monitor business, however.
jchanticleer
dewlite
Posted 1:08 PM 11/9/08
For a Postbox type solution, I use Xobni, it is a plugin for Outlook for those of us stuck at work, but indexes emails fairly well. It threads conversations conversations and attachments. Does start to get clunky when you hit that 4gb threshold in your pst though....
dewlite
moloko
Posted 8:55 PM 11/9/08
OtherInbox is a great idea. Unfortunately I've already set up something similar using my own domain - but even so I'm tempted to switch to using this!
moloko
Joelp
Posted 8:49 PM 11/9/08
Fitbit: What, no display? Useless.
I'll stick with my Omron hj720it at one third the price.
Joelp
soul_grind
Posted 9:59 PM 11/9/08
Snipd sounds just like Diigo (which is like evernote with collaboration and has been around for years.
OpenID seems to be taking off pretty big.. though it still has a few annoyances.
soul_grind
Myles
Posted 6:45 AM 12/9/08
Normally there are at least a couple apps in these "top 10" lists that I seem interested in, not this time.
:(
Myles
keynell
Posted 3:11 AM 13/9/08
i signed up for usable login, snipd & postbox, i already have otherinbox but i'll wait for more features to use it, i'd love it if it could automatically forward emails to my regular inbox - so it could act as a spam filter
i'll definitely buy fitbit when it's out unless nike+ works with iphone & has similar features
keynell
KillDeer
Posted 12:41 AM 15/9/08
9 of the top 10 are software? yikes.
KillDeer
jcbhntz
Posted 3:21 AM 11/9/08
Digsby is my favorite for all in one social networking. Digsby.com
jcbhntz
Snow3000
Posted 3:34 AM 14/9/08
How is the fitbit going to help anybody get healthy .... looks like it will just catalog your bad routine. Only use I could see this having is if there was a way it could give you all that information at anytime. I would be nice to know how far I ran and how many calories I burned while still running .....
Snow3000
IrfanMD
Posted 3:57 AM 11/9/08
Instead of MessageSling, I signed up for YouMail. I have to say that the service is good and very customizable. Plus it is free :-)
No more of the same voicemail greeting for ever caller. Ex. My wife's is different that the boss!!
Well maybe I should have that the same. lol
IrfanMD
normalslife
Posted 6:42 AM 13/9/08
follow up: dewlite, I'm using Xonobi, too, and it rules.
normalslife
normalslife
Posted 6:42 AM 13/9/08
I posted my thoughts on fitbit here:
[normalslife.wordpress.com]
Nike+ requires a set of special Nike sneakers (some say you don't have to buy the sneakers, but my experience has been different... I keep losing the little tracking puck) which run about $100 or so. And it only tracks running and walking, not the granularity that fitbit seems to imply.
No, I don't work for fitbit, just interested. ;)
normalslife
jack_london
Posted 12:32 AM 13/9/08
Insqribe.com! The only website that actually makes QR Codes useful. Should definitely be on the list.
jack_london
seovice
Posted 9:47 PM 12/9/08
Here's a vid I posted talking about TC50, specifically about Ashton Kutchers BlahGirls Crapolla.
It's Seovice Episode 7: [tinyurl.com]
Take a look.
seovice
darylgriffiths
Posted 6:57 PM 11/9/08
Thanks for the tip re YouMail. BUT I've clicked through to it and it's N America only.
Guys, guys, guys: I really love lifehacker (and have been a reader for ages now) but please don't forget you have an INTERNATIONAL readership.
It would be really really helpful if you could save us non-US readers wasted click-throughs to products we can't use, by stating if it's only available to USA / N America / UK users. It only needs a tiny PS on each item.
Thanks.
Share the love...
darylgriffiths
techpeace
Posted 5:38 PM 15/9/08
@keynell: If you navigate to Settings -> Mailboxes in the OtherInbox interface, you can actually indicate which mailboxes should forward emails to your primary address.
techpeace