Block Facebook's Beacon Feature
Posted by Kevin Purdy at 12:00 AM on December 7, 2007

Users of the social networking site Facebook might have noticed the recent uproar over Beacon, an opt-in feature that notifies friends about purchases made at outside web sites. While users can, as of yesterday, turn off the friend notifications in Facebook's privacy settings, Facebook can still collect the information. If you want to block Facebook entirely from knowing about your outside activities, howto web site WikiHow has the solution: use the BlockSite Firefox extension and add the following URL to its block list:
http://*facebook.com/beacon/It might not be necessary protection for everyone, but there's nothing wrong with a little proactive privacy.
Tags: facebook | firefox extensions | how to | how-to | privacy

Comments (AU Comments · US Comments)
There are currently no AU comments for this post.
Adam Chernow
Posted 12:24 PM 6/12/07
Kevin... It looks like they updated the linked article with the new method as Facebook now has a privacy control that lets you opt out.
-Adam
Adam Chernow
155
Posted 11:34 AM 6/12/07
The best ideas has to be deleting your Facebook account. When one of my purchases randomly showed up on my facebook account that is what I was really suprised and deleted my facebook account immediately. It's like when AOL released people's search data. Facebook is a company that seems to push the envelope in terms of invading peoples privacy and they will continue to do so. They aren't conscientious like google.
Having Facebook tracking me on third party sites and building a database of my purchases and posting it online for my friends to see has to be the creepiest experience on the web ever. It's made me rethink what I put online. Objections may have come from a minority of users, but with so few sites participating a minority of users probably bought something from one of those sites and had it appear on their facebook. So the actual percentage of users disturbed is probably much higher, because most people don't know about it. End rant. Thanks for listening.
155
Ghostlove
Posted 11:23 AM 6/12/07
I'm a Facebook user but I've never heard of Beacon... is it only a US thing?
Ghostlove
Ninehand
Posted 10:50 AM 6/12/07
@chris-mcc: Exactly what I was getting at in so few words.
Ninehand
Ninehand
Posted 10:49 AM 6/12/07
So far I haven't had a problem with facebook, my only wish is that they would allow html coders to makes some decent looking themes, half the fun of myspace is customizing your page. As for the applications, You don't really need to put everything about you on your facebook... It's not like they are asking for your social and a photo ID to boot. If facebook ever did rip people off using this beacon thing they wouldn't get anything from me. Besides if they did even try I'd sue em.
Ninehand
chris-mcc
Posted 10:47 AM 6/12/07
What info is it that you have to register that you're scared about, I look at it and from what I see all they require you to use is your name and date of birth. Lie about both, Who cares.
chris-mcc
ocdude
Posted 10:26 AM 6/12/07
@Atomische: actually, it's not that easy to remove a facebook account. I had deleted mine for a year while I was abroad (never really liked it since they opened to the world and started with their whole stalker feed thing), but came back because there were a few people and a student organization that I was a part of that I needed to contact through it. When I re-enabled my account, after being gone for a year, mind you, all my information was still there. All of it.
What I would recommend is that if you are to leave facebook, delete everything you can first, then close the account. I have no idea if they keep the data anyway and just "say" they deleted it, but I guess that's the downside of keeping part of your personal life online.
ocdude
justbrag
Posted 9:50 AM 6/12/07
@cell: "The amount of info Facebook needed from me to sign up is the primary reason why I am not part of it. I am even more confident of my decision now with this evilness afoot."
x2.
Well put.
justbrag
ACF
Posted 9:49 AM 6/12/07
I go to a school where (as at most other schools) Facebook is more ubiquitous than "textbooks." However, I simply refuse to buy in. If someone can't go to the effort of sending me an email or (gasp!) a letter, then they really don't care that badly to connect with me. They would be wise to assume that goes both directions. It isn't like those who matter don't already have my cell number, AIM, email 1, email 2, address, home address, etc., etc....................
Every time I hear another article like this, I smugly pat myself on the back and feel sorry for everyone else.
ACF
Jeff Martin
Posted 9:38 AM 6/12/07
I like Facebook a lot more than MySpace, but I have to admit that I'm disturbed at the amount of applications that need to "know who I am and access my information."
Jeff Martin
EMoShunz
Posted 9:30 AM 6/12/07
i hate facebook...damb friends and family insist i use it.
EMoShunz
screwtape
Posted 9:25 AM 6/12/07
I agree with deactivation. If enough people drop accounts, Facebook may rethink this strategy.
screwtape
cell
Posted 9:19 AM 6/12/07
The amount of info Facebook needed from me to sign up is the primary reason why I am not part of it. I am even more confident of my decision now with this evilness afoot.
cell
chris-mcc
Posted 9:02 AM 6/12/07
Can anyone confirm blocking "http://*facebook.com/beacon/" in Maxthon's Ad Hunter does the same thing?
I'm not sure how that Beacon thing works but it didn't seem like the type of thing that blocking the beacon site would effect. I thought data was being collected by other sites and given to Facebook.
chris-mcc
Therevan
Posted 8:50 AM 6/12/07
@CheGordito: Ack, good point. Thanks for being first!
Therevan
sumocat
Posted 8:47 AM 6/12/07
Couldn't Facebook easily circumvent this by changing the beacon subdirectory?
sumocat
Atomische
Posted 8:40 AM 6/12/07
A much easier solution is to simply deactivate your Face book account. It's not as if the site serves an essential purpose anyway, and it's hardly the only social network out there.
Atomische
CheGordito
Posted 8:31 AM 6/12/07
Thanks.
Adblock Plus (and Adblock?) can also block the URL, as the article mentions.
CheGordito
porticue
Posted 7:11 AM 6/12/07
I stumbled upon a site asking users to boycott facebook. They have a lot of good links as to the depth of this evil ad campaign. [www.facebookstrike.com] Take a look we need to be educated about our privacy!
porticue
AhrenBa
Posted 6:53 AM 6/12/07
So how can I block this with Adblock Plus?
AhrenBa
themaxx
Posted 5:55 AM 6/12/07
or you could just block beacon in your profile:
[www.facebook.com]
themaxx