Why Supermarket House Brands Are Sometimes Good For Other Brands

Only a few years ago jokes about home brand products were quite common. Having a blue and white or red and white dinner meant enjoying generic brand fare that night around the table. But the recent intensification of the supermarket wars has seen the introduction of more sophisticated and aggressive branding strategies by Coles and Woolworths.

ACCC Cow-Tips Coles Over Milk Price Claims

The Australian Competition and Consumer Commission (ACCC) has taken Coles Supermarkets to task over factual inaccuracies in a YouTube advertisement about milk pricing. In its Our Milk Story video, Coles boasted that the price it paid dairy farmers for supplying milk to processors had increased over 2011-12. In reality, the price paid to farmers actually went down during this period.

Beware Of Fake 'Specials' At Supermarkets

If there’s one thing everybody loves, it’s buying groceries that are on special. Supermarkets know this, which is why price drops are always highlighted with eye-catching stickers. No harm, no foul right? However, some chains have taken the dubious step of introducing ‘Price Match’ labels which look suspiciously like discount stickers. (On a related note, if you attempt to take a photo of this fact, you could get kicked out of the store and accused of being a terrorist. I speak from experience.)

How Supermarkets Make Us Spend More

When you walk into a supermarket, you probably want to spend as little money as possible. The supermarket wants you to spend as much money as possible. Let battle commence.

Use Layout-Based Shopping List Templates To Save Money

Supermarkets have lots of tricks to get you to spend more money. One way to fight back is to go armed with a list organised according to the layout of the store, so you know what to get, where to get it, and when to move on.

How To Organise Your Sale Stockpile

One of my family’s favourite ways to save money on groceries is to stock up when we find a great sale. For instance, when our favourite spaghetti sauce went on sale for $1 a jar, we bought 30 of them. This ensures that we won’t be buying much sauce at full price, saving a good .38 to .50 cents a jar on something our family of six uses lots of. But then we’ve got another problem: where do we put 30 jars of spaghetti sauc?

How To Save Heaps On Your Supermarket Bill With A Price Book

A price book, which tracks the lowest prices on the products you buy most often, is the best tool for saving money on supermarket shopping and household items. With it, you’ll always know when a sale is really a good deal, when produce is in season, and when to stock up on the essentials. Here’s how to make and keep this time-tested savings tool yourself — and save as much as $1000 a year.

Which Supermarket Do You Usually Shop At?

The Australian supermarket scene is dominated by two big players: Woolworths and Coles. But those aren’t the only choices.

Why Imported Tinned Tomatoes Are So Cheap

Tinned tomatoes are insanely cheap. I routinely purchase a 400 gram tin of store brand tomatoes for 60 cents, even though they’re imported from Italy. How is that possible? A recent government investigation provides some clues — and suggests prices might be about to go up.

How Supermarkets Flog You Junk Food To Maximise Profits

Supermarkets are an essential part of modern living — open almost all the time, selling almost everything, and selling it cheap. Nowhere is this more true than in Australia. Coles and Woolworths, our two most dominant supermarket chains, are now ranked among the top 20 biggest retailers in the world.