Top Stories supermarkets
- Supermarket Wars: The 85 Cent Loaf Of Bread
- How Big Food Wants To Trick You Over Package Sizes
- Five Foods You Should Always Avoid At The Supermarket
- How Supermarkets Make So Much Money From Unhealthy Food
- Every Supermarket House Brand Product That Costs Less Than $1
- Why Supermarket House Brands Are Sometimes Good For Other Brands
When we rounded up all the store brand goods you could buy in a supermarket for less than a dollar earlier this week, I noted that Woolworths was charging more than Coles or ALDI for quite a few staple items and didn’t seem as committed to price-matching as it once was. It seems Woolworths has also belatedly noticed this trend — some of those items have now dropped back to the same price as its rivals.
The manufacturer of Victoria Honey has been ordered to pay $30,600 in penalties for falsely claiming that its products were produced by honey bees. In reality, the chief ingredient is plant sugar derived from corn and sugar canes. To add another fly/bee to the ointment, the honey is actually a product of Turkey rather than Victoria as the name suggests. Tch.
Only a few years ago jokes about home brand products were quite common. Having a blue and white or red and white dinner meant enjoying generic brand fare that night around the table. But the recent intensification of the supermarket wars has seen the introduction of more sophisticated and aggressive branding strategies by Coles and Woolworths.
The Australian Competition and Consumer Commission (ACCC) has taken Coles Supermarkets to task over factual inaccuracies in a YouTube advertisement about milk pricing. In its Our Milk Story video, Coles boasted that the price it paid dairy farmers for supplying milk to processors had increased over 2011-12. In reality, the price paid to farmers actually went down during this period.
If there’s one thing everybody loves, it’s buying groceries that are on special. Supermarkets know this, which is why price drops are always highlighted with eye-catching stickers. No harm, no foul right? However, some chains have taken the dubious step of introducing ‘Price Match’ labels which look suspiciously like discount stickers. (On a related note, if you attempt to take a photo of this fact, you could get kicked out of the store and accused of being a terrorist. I speak from experience.)