Top Stories supermarkets
- How Big Food Wants To Trick You Over Package Sizes
- Five Foods You Should Always Avoid At The Supermarket
- How Supermarkets Make So Much Money From Unhealthy Food
- Every Supermarket House Brand Product That Costs Less Than $1
- Why Supermarket House Brands Are Sometimes Good For Other Brands
- How Supermarkets Make Us Spend More
Only a few years ago jokes about home brand products were quite common. Having a blue and white or red and white dinner meant enjoying generic brand fare that night around the table. But the recent intensification of the supermarket wars has seen the introduction of more sophisticated and aggressive branding strategies by Coles and Woolworths.
The Australian Competition and Consumer Commission (ACCC) has taken Coles Supermarkets to task over factual inaccuracies in a YouTube advertisement about milk pricing. In its Our Milk Story video, Coles boasted that the price it paid dairy farmers for supplying milk to processors had increased over 2011-12. In reality, the price paid to farmers actually went down during this period.
If there’s one thing everybody loves, it’s buying groceries that are on special. Supermarkets know this, which is why price drops are always highlighted with eye-catching stickers. No harm, no foul right? However, some chains have taken the dubious step of introducing ‘Price Match’ labels which look suspiciously like discount stickers. (On a related note, if you attempt to take a photo of this fact, you could get kicked out of the store and accused of being a terrorist. I speak from experience.)
Supermarkets have lots of tricks to get you to spend more money. One way to fight back is to go armed with a list organised according to the layout of the store, so you know what to get, where to get it, and when to move on.
One of my family’s favourite ways to save money on groceries is to stock up when we find a great sale. For instance, when our favourite spaghetti sauce went on sale for $1 a jar, we bought 30 of them. This ensures that we won’t be buying much sauce at full price, saving a good .38 to .50 cents a jar on something our family of six uses lots of. But then we’ve got another problem: where do we put 30 jars of spaghetti sauc?
A price book, which tracks the lowest prices on the products you buy most often, is the best tool for saving money on supermarket shopping and household items. With it, you’ll always know when a sale is really a good deal, when produce is in season, and when to stock up on the essentials. Here’s how to make and keep this time-tested savings tool yourself — and save as much as $1000 a year.